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	<title>Design Collective</title>
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		<title>Phoenix Cosmetics</title>
		<link>http://www.designcollective.co.nz/2011/09/phoenix-cosmetics/</link>
		<comments>http://www.designcollective.co.nz/2011/09/phoenix-cosmetics/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 03:08:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Archived Work]]></category>
		<category><![CDATA[Featured Project]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.designcollective.co.nz/?p=555</guid>
		<description><![CDATA[Making the beautiful even more so.]]></description>
			<content:encoded><![CDATA[<p>“Vanessa and Adam did an amazing job on my website. They exceeded my expectations. The IT &amp; design pair make a fantastic duo who deliver really professional advice, knowledge and work. Design Collective made the process of a new website really fun and stress free and furthermore after working with them, I am now in love with my website!!” – Phoenix Renata.</p>
<p>We were delighted to be approached by Phoenix Renata to redevelop her on-line presence which includes e-commerce, direct mailing and a blog for the Pink Ladies, her team of make up artists. This gave us an opportunity to produce a site with a highly distinctive design to match our client.</p>
<p>We worked closely with Phoenix to ensure that she got a solution to meet all her current needs: show the products, make them available for on-line purchase and allow her to easily communicate with her loyal and ever-growing client base via email. Using an easy to use content management system, Phoenix is in control of her system. Of course we are on hand to help if ever needed.</p>
<p>Phoenix Cosmetics is one of only a handful of New Zealand owned cosmetics companies, Phoenix is the brainchild of make-up artist Phoenix Renata.</p>
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		<title>Phoenix By Email</title>
		<link>http://www.designcollective.co.nz/2011/08/phoenix-cosmetics-email-marketing/</link>
		<comments>http://www.designcollective.co.nz/2011/08/phoenix-cosmetics-email-marketing/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 03:28:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Archived Work]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.designcollective.co.nz/?p=567</guid>
		<description><![CDATA[A model of successful email marketing post 'spam-laws'.]]></description>
			<content:encoded><![CDATA[<p>Phoenix Renata values communicating to her customers, keeping a customer loyal is more effective than trying to find new ones. Phoenix understands this and once you’re with Phoenix, you’re a Phoenix VIP. Many companies fail to look after their client base properly, Phoenix understands how to communicate to her audience and has great success through email marketing.</p>
<p>Phoenix makes full use of the various features of DCMAIL, the Design Collective Email Marketing system, including the ability to synchronize customer feedback forms and contact forms with the marketing database. When someone uses a form to initate contact, if they provide permission, the details are automatically included in the email database as well as being sent directly to Phoenix. Segregation of the email database allows Phoenix to contact customers who signed up and one store in particular, or who have birthdays in a particular month.</p>
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		<title>Little Craft Store</title>
		<link>http://www.designcollective.co.nz/2011/07/little-craft-store/</link>
		<comments>http://www.designcollective.co.nz/2011/07/little-craft-store/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 21:22:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Archived Work]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.designcollective.co.nz/2011/07/little-craft-store/</guid>
		<description><![CDATA[A crafty card design]]></description>
			<content:encoded><![CDATA[<p>Craft work is experiencing a huge revival, and what better place to go than The Little Craft Store. Based in Point Chevalier, The Little Craft Store sells lots of beautiful things you can use to get crafting.</p>
<p>After growing the brand to suit an online presence, Vanessa designed a series of cards for marketing the store.</p>
<p>Whether it&#8217;s a kids crafting birthday party you need or the inspiration and supplies for a new project, be sure to pop in and have a look around Helen&#8217;s lovely little store.</p>
<p><a href="http://www.thelittlecraftstore.co.nz">http://www.thelittlecraftstore.co.nz</a></p>
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		<title>Little Craft Store</title>
		<link>http://www.designcollective.co.nz/2011/07/the-little-craft-store/</link>
		<comments>http://www.designcollective.co.nz/2011/07/the-little-craft-store/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 21:16:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Archived Work]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.designcollective.co.nz/?p=598</guid>
		<description><![CDATA[Getting crafty with e-commerce]]></description>
			<content:encoded><![CDATA[<p>Craft work is experiencing a huge revival, and what better place to go than The Little Craft Store. Based in Point Chevalier, The Little Craft Store sells lots of beautiful things you can use to get crafting. From fresh and contemporary fabrics to patterns, yarns, knitting supplies and an assortment of craft kits. It’s the kind of store that inspires you to start doing a new crafty project. Helen Trigg is very much design lead, everything from the interior of the store to her online presence is a careful brand exercise.</p>
<p>Design Collective designed the brand for the online presence, an extension of the styling of the shop. Using Shopify as the e-commerce system, we built a template and constructed the store.</p>
<p>Whether it&#8217;s a kids crafting birthday party you need or the inspiration and supplies for a new project, be sure to pop in and have a look around Helen&#8217;s lovely little store.</p>
<p><a href="http://www.thelittlecraftstore.co.nz">http://www.thelittlecraftstore.co.nz</a></p>
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		<title>Quay Digital</title>
		<link>http://www.designcollective.co.nz/2010/08/quay-digital/</link>
		<comments>http://www.designcollective.co.nz/2010/08/quay-digital/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 23:12:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Archived Work]]></category>
		<category><![CDATA[Identity]]></category>

		<guid isPermaLink="false">http://www.designcollective.co.nz/?p=448</guid>
		<description><![CDATA[Online News and Marketing from London's Docklands]]></description>
			<content:encoded><![CDATA[<p>Quay Digital are a London Docklands based firm specialising in Online News and Marketing. We&#8217;ve created the identity for them with an aqua theme to bring their location into their brand.</p>
<p>Watch this space for the website!</p>
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		<title>Décortech</title>
		<link>http://www.designcollective.co.nz/2010/07/decortech-print/</link>
		<comments>http://www.designcollective.co.nz/2010/07/decortech-print/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 02:59:28 +0000</pubDate>
		<dc:creator>vanessa</dc:creator>
				<category><![CDATA[Archived Work]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.designcollective.co.nz/?p=390</guid>
		<description><![CDATA[A clean, crisp brand for a home grown product.]]></description>
			<content:encoded><![CDATA[<p>Décortech&#8217;s Sally Jaggar approached Design Collection in a time of  expansion, recognising their <a href="http://www.designcollective.co.nz/2010/07/decortech/">brand required a rework</a>.</p>
<p>Adam and Vanessa worked closely with Sally to create an <a href="http://www.designcollective.co.nz/2010/07/decortech/">identity</a> from  the ground up, recognising their sustainable, natural approach and  reinforcing this with photography of their products in stunning  locations.</p>
<p>These photos are a key element of the print work we have done for them including business stationery, documents a folder and packaging items.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Click Foundry</title>
		<link>http://www.designcollective.co.nz/2010/07/the-click-foundry/</link>
		<comments>http://www.designcollective.co.nz/2010/07/the-click-foundry/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 02:55:48 +0000</pubDate>
		<dc:creator>vanessa</dc:creator>
				<category><![CDATA[Archived Work]]></category>
		<category><![CDATA[Identity]]></category>

		<guid isPermaLink="false">http://www.designcollective.co.nz/?p=388</guid>
		<description><![CDATA[Tech - Life - Fusion]]></description>
			<content:encoded><![CDATA[<p>Crispin Bassett wanted a brand overhaul to more closely describe his business of having technology enhance peoples lives, rather than having them fight it.</p>
<p>We created a subtle, contemporary brand that achieved this by combining simple natural themes progressively showing the gradual combination of water (representing life) and the <em>hard edges</em> of technology.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chesil Park</title>
		<link>http://www.designcollective.co.nz/2010/07/chesil-park/</link>
		<comments>http://www.designcollective.co.nz/2010/07/chesil-park/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 02:54:14 +0000</pubDate>
		<dc:creator>vanessa</dc:creator>
				<category><![CDATA[Archived Work]]></category>
		<category><![CDATA[Identity]]></category>

		<guid isPermaLink="false">http://www.designcollective.co.nz/?p=386</guid>
		<description><![CDATA[A high value identity for a high value property developer.]]></description>
			<content:encoded><![CDATA[<p>Derek Slade (previously of Chesil Park) approached us as a start-up company, needing a full identity, we worked with him to produce a high value, austere brand.</p>
<p>The brand was very successful making Chesil Park a recognised business in the Hawkes Bay region and we produced many documents, web sites, micro-sites and adverts for them for a number of years.</p>
<p>Unfortunately Chesil Park became a casualty of the decline in the property market.</p>
<p>For a complete view of the Chesil Park brand, please <a href="http://www.designcollective.co.nz/wp-content/uploads/2010/07/CP-Case-StudyV2.pdf">download the Chesil Park Case Study</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rural Delivery</title>
		<link>http://www.designcollective.co.nz/2010/07/rural-delivery-2/</link>
		<comments>http://www.designcollective.co.nz/2010/07/rural-delivery-2/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 02:52:21 +0000</pubDate>
		<dc:creator>vanessa</dc:creator>
				<category><![CDATA[Archived Work]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.designcollective.co.nz/?p=384</guid>
		<description><![CDATA[MoooooooOOO!]]></description>
			<content:encoded><![CDATA[<p>Our friends at Showdown asked us to produce business cards and posters for their extremely successful &#8216;Rural Delivery&#8217; show.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Décortech</title>
		<link>http://www.designcollective.co.nz/2010/07/decortech/</link>
		<comments>http://www.designcollective.co.nz/2010/07/decortech/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 02:49:15 +0000</pubDate>
		<dc:creator>vanessa</dc:creator>
				<category><![CDATA[Archived Work]]></category>
		<category><![CDATA[Identity]]></category>

		<guid isPermaLink="false">http://www.designcollective.co.nz/?p=381</guid>
		<description><![CDATA[A clean, crisp brand for a home grown product.]]></description>
			<content:encoded><![CDATA[<p>Décortech&#8217;s Sally Jaggar approached Design Collection in a time of expansion, recognising their brand required a rework.</p>
<p>Adam and Vanessa worked closely with Sally to create an identity from the ground up, recognising their sustainable, natural approach and reinforcing this with photography of their products in stunning locations.</p>
<p>A suite of stationery and various <a href="http://www.designcollective.co.nz/2010/07/decortech-print">printed items</a> followed. Watch this space for the website.</p>
]]></content:encoded>
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